SHAUN THE SHEEP FLOCKS TO THE CINEMA FOR INDUSTRY TRUST IN NEW
MOMENTS WORTH PAYING FOR TRAILER
Shaun the Sheep trailer below created for the Moments Worth Paying For Campaign supporting watching films legally. It would be great if you could feature it on the site.
On Friday 9th January 2015 The Industry Trust for IP Awareness and STUDIOCANAL will launch an exclusive new SHAUN THE SHEEP trailer that sees Shaun and his flock championing the value of film across all formats, encouraging that these moments are worth paying for.
The bespoke piece is exciting progress in the Moments WorthPaying For campaign, being only the second trailer in the series to feature 100 per cent original content and the first to overtly promote all formats. Part of a comprehensive media plan, the campaign will be supported by activity across digital, PR, social media and outdoor space, and is yet another example of how The Industry Trust adopts an integrated multi-media approach to amplify reach and influence as part of its successful consumer education programme.
Produced by the multi award winning Aardman Animations,the world’s most famous sheep has continued to charm television audiences all over the world and now takes to the big screen with Shaun the Sheep The Movie set for release 6th February. The trailer has been exclusively animated to show Shaun using Find Any Film to search for cinema times and buy tickets. The trailer continues to deliver the key message encouraging audiences that whether you are “at home”, “on the move” or “best of all in the cinema” that “real experiences are worth paying for”.
STUDIOCANAL played a pivotal role in securing support from Aardman and directors to provide original content andmessaging to encourage respect for the value of official film, TV and video content. The trailer also directs audiences to find more moments worth paying for at FindAnyFilm.com; a search engine for official films.
“Shaun The Sheep The Movie” trailer is the latest release in The Industry Trust’s Moments Worth Paying For campaign.Launched in November 2010, the campaign has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it.
Shaun the Sheep The Movie sees Shaun’s mischief inadvertently lead to the Farmer being taken away from the farm. Shaun, Bitzer and the Flock have to go to the big city to rescue him, setting the stage for an epic and hilarious big screen adventure.