Friday 7 October 2022

Hard Rock International Celebrates 23rd Annual PINKTOBER Campaign

Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign, taking place throughout the month of October. Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus, and Hard Rock locations around the world, will participate in fundraising efforts supporting the Hard Rock Heals Foundation® - the charitable arm of Hard Rock® - with proceeds benefiting local breast cancer charities. This year, Hard Rock Cafe will continue to work with the UK’s Caron Keating Foundation, a fundraising charity set-up by Television presenter Gloria Hunniford and her sons Paul and Michael in her daughter’s name.

 “I can’t wait to come down to Hard Rock Cafe Piccadilly Circus on the 13 October to see people unite for breast cancer awareness and research. From female vocalists to PINKTOBER cocktails, it’s going to be a lot of fun and we hugely appreciate anybody who wants to come down and get involved. Most of all, enormous thanks to all Hard Rock personnel for their continued support,” said Gloria Hunniford, Television presenter and Founder of the Caron Keating Foundation.

Kicking off this year’s PINKTOBER activations is a special partnership and highly-anticipated dinner series with world-renowned chef and breast cancer survivor Dominique Crenn. In partnership with Crenn, Hard Rock will create a limited-time menu item of Baja Style Shrimp Tacos exclusively available at Hard Rock Cafes around the world, with a portion of proceeds donated to a local charity chosen by the Cafes. 

PINKTOBER events in London:

On Thursday 13 October, Hard Rock Cafe Piccadilly Circus will officially turn pink in honour of PINKTOBER. The cafe will host a very special live event with an all-female line-up on the main stage including indie pop artist Natalie Shay and power duo Acid Cherie, covering the very best of rock and roll. The event is free entry and runs from 6.30pm until 9pm. Advance table bookings recommended. 

Over the last 22 years of the PINKTOBER campaign, Hard Rock has donatedmillions of dollars toward breast cancer research. Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.

“It’s with great honour and pride that Hard Rock International supports those affected by breast cancer across the globe with our 23rd annual PINKTOBER. All is One is a Hard Rock motto that we are thrilled to see come to life each year through our work with American Cancer Society, community members, team members and local charities, benefitting such an important cause,” said Jon Lucas, Chief Operating Officer of Hard Rock International.

To help Hard Rock Cafe in supporting Breast Cancer awareness and research, make a reservation via the websites below:

Hard Rock Cafe London, 150 Old Park Ln, Mayfair, London W1K 1QZ

Hard Rock Cafe Piccadilly Circus, 225 - 229 Criterion, Building, Piccadilly, London W1J 9HR