Monday 27 February 2017

Music preference can Impact Your Cadbury Dairy Milk Choice

 Marvin Humes

A new report released today has revealed how sounds not only match how we feel but also our preference for certain flavours. The study was commissioned by Cadbury Dairy Milk and explores the science between mood and music, and how different sound profiles can impact what we choose to eat.

The results have been used to develop a cool tool that maps music to help people decide which Cadbury Dairy Milk flavour they most feel like classic or modern?

The study revealed:
1-Feelings of vibrancy and playfulness are associated with higher pitched sounds, faster tempos, and major keys, which correlate with the sound profiles for Cadbury Dairy Milk Crunchie Bits and Cadbury Dairy Milk Marvellous Creations Jelly Popping Candy.

2-Feelings of calm and tenderness are linked to music that is slower in tempo, lower in pitch, and harmonically neutral sounds that match the profiles for Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.

3-Feelings of excitement are associated with rhythmic variations which match the profile for Dairy Milk Whole Nut

 Cadbury and Marvin Humes

Inspired by the classic and modern flavours in the range, Cadbury Dairy Milk is asking chocolate lovers whether they feel like a classic hit or a modern hit. To make easier to choose, Cadbury Dairy Milk has teamed up with DJ Marvin Humes to host a mixing master class that brings the feeling of the full chocolate range to life, be that it’s a classic flavour like Cadbury Dairy Milk Caramel or a modern one, like Cadbury Dairy Milk Oreo.

 Marvin Humes

For a chance to win a one to one music masterclass with Marvin Humes, go to, Guests will be able to create and mix their own piece of music with one-on-one help from Marvin, based on a particular emotional profile. The finished track and its correspondence to one of the eight flavours in the Cadbury Dairy Milk range will then be revealed.