Saturday 31 August 2013

Disney - Sofia’s World

Disney launches brand new virtual destination Sofia’s World
Little princesses in training can wave their magic wands over to
Season one of Sofia the First currently airs on Disney Junior
Sofia the first: The Amulet and the Anthem premieres 4.55pm, Monday 7th October, on Disney Junior

London, August 2013: Disney UK announced today the launch of Sofia’s World,,a brand new online destination for kids inspired by Disney Junior’s #1 rating series, Sofia’s The First. Following the recent success of the Jake and the Never Land Pirates inspired Jake’s WorldSofia’s World is the latest addition to Disney’s successful raft of digital environments, which includes BAFTA-nominated Club Penguin. The new virtual world will offer kids a fun and immersive experience to complement the hit series, which launched in March this year to record ratings.

Aimed at 2 to 7 year olds, Sofia’s World allows kids to interact with Sofia, as well as discover a whole range of magical features. Children can create their own princess in training avatar, customize their rooms (bedroom, playroom and pets corner), explore the castle grounds whilst earning rewards to enhance their new princess world.

All of the games in Sofia’s World will challenge young minds across three gaming levels and are designed to support early learning skills in a fun and engaging way. Games include Cupcake Party, where kids help Sofia make a cupcake for her friends and family, using “mouse, click and stick” functions, which help them improve their motor skills and creative development. Sofia’s Spells supports children’s hand-eye coordination and reflexes as they help Sofia create a birthday present for James and Amber.

Like Jake’s World, Sofia’s World is designed to help parents and children to have fun and learn together.  Mums and dads will be encouraged to log on to Facebook and tune in to Disney Junior for various events to unlock bonus content for their kids.

Sofia the First has been a massive success with average ratings of 150,000 individuals per episode ranking it as the number 1 performing series on Disney Junior. The premiere of Sofia the First: Once Upon a Princess was the single highest rated broadcast on Disney Junior reaching 318, 400 individuals 4+.

Boel Ferguson, Vice President and General Manager, Disney Channels and Disney Interactive, UK & Ireland, comments, “Sofia The First is extremely popular with little girls and boys worldwide due to the wonderful storytelling and timeless characters and now Sofia’s World creates another way to engage with them.  The virtual world is designed to allow children to make new discoveries and learn new skills with familiar friends from the series, and as always, Disney virtual worlds provide safe ground for children while giving parents the confidence that they are enjoying the internet securely.”

Sofia the First is set in the storybook world of young Sofia who starts out life as a regular girl. But when her mother marries the king, she is whisked off to a glamorous, but sometimes confusing, castle world of royalty, pomp and new step-siblings. Sofia the First includes appearances by Fauna, Flora and Merryweather (fairies seen in Disney's classic Sleeping Beauty) as the headmistresses of Royal Prep, the academy that Sofia, along with other princes and princesses in training, attends. Special event appearances are made by classic characters including Disney Princesses Cinderella, Belle and Jasmine.

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